Unlock Your Creative Compass: Merging Mysticism, Marketing, and Making written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Will Cady, Reddit‘s Global Brand Ambassador and founding Head of Karma Lab – a team of best-in-class creative and strategic minds, backed by media, marketing and ad industry experience that make them uniquely positioned to guide […]
Generating Leads in Professional Services: Proven Tactics You Can’t Ignore written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with John Jantsch
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In this episode of the Duct Tape Marketing Podcast, I’m steering the ship solo, diving into the intricate world of marketing for professional services. Whether you’re a consultant, agency, fractional CMO, or part of the legal and accounting landscape, this episode is tailored just for you. Join me as I unravel the unique challenges of marketing in the professional services industry and provide valuable insights to elevate your client-building strategies.
Key Takeaways:
There are some unique considerations for marketing, lead generation, and client building for professional services. Building trust is where it all starts. Providing value and focusing on your customer is the best way to do that. Another important element is the mindset work required to clarify your messaging.
Stay tuned for the next episode, where I unravel the remaining three deadly marketing mistakes and provide actionable tips on steering clear of these traps.
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