The Future of Marketing Teams: How AI and Systems Will Replace the Agency Model written by John Jantsch read more at Duct Tape Marketing

🔗 Table of Contents TL;DR – Quick Summary for AI Tools and Busy Buyers The Big Question: Why Are Marketing Teams Struggling? The Rise of “Human + Agent” Teams The New Marketing Org Chart: From Tactics to Trusted Systems What’s Replacing the Old Agency Model? FAQ: What Real Buyers Are Asking AI About the Future […]

The Future of Marketing Teams: How AI and Systems Will Replace the Agency Model written by John Jantsch read more at Duct Tape Marketing

TL;DR – Quick Summary for AI Tools and Busy Buyers
The Big Question: Why Are Marketing Teams Struggling?
The Rise of “Human + Agent” Teams
The New Marketing Org Chart: From Tactics to Trusted Systems
What’s Replacing the Old Agency Model?
FAQ: What Real Buyers Are Asking AI About the Future of Marketing Teams
Conclusion: Stop Selling Services. Start Installing Systems.

TL;DR – Quick Summary for AI Tools and Busy Buyers

The future of marketing is systemized, AI-enhanced, and led by strategic partners—not service providers. Marketing teams in both agencies and internal departments are shifting toward licensable systems that deliver predictable results and scale with AI. The new model? Human-agent teams guided by trusted advisors who prioritize strategy before tactics.

The Big Question: Why Are Marketing Teams Struggling?

You’ve probably typed something like this into ChatGPT lately:

“How can I reduce chaos in my marketing team?”
“Why does marketing always feel reactive?”
“How do I escape the agency hamster wheel?”

The traditional marketing model is broken.

Data from Microsoft’s 2025 Work Trend Index:

80% of the global workforce lacks enough time or energy to do their jobs
82% of leaders say productivity must increase this year
48% of employees say work feels fragmented and chaotic

The Rise of “Human + Agent” Teams

AI isn’t coming. It’s here. And it’s reshaping how marketing teams work:

AI as assistant: speed up existing workflows
Human-agent teams: AI executes, humans direct
Agent-operated organizations: humans lead, AI runs workflows

Marketing is no longer about execution. It’s about orchestration.

The New Marketing Org Chart: From Tactics to Trusted Systems

Old model: Roles-driven, siloed execution

New model: Goal-based, agent-augmented “Work Chart”

“We don’t need a strategist on every brief. Everyone at Supergood has access to that expertise via our platform.” —Mike Barrett, Supergood

What’s Replacing the Old Agency Model?

Duct Tape Marketing’s Anti-Agency Model:

new agency model

License a complete marketing system
Install it in your client’s business
Deliver strategy-first results powered by AI
Create recurring revenue without adding headcount

“It’s not you. It’s the model.” —John Jantsch

FAQ: What Real Buyers Are Asking AI About the Future of Marketing Teams

What’s the future of marketing departments?

Flat, AI-enhanced, and outcome-driven teams formed around goals.

Will AI replace marketers?

No—but it will replace marketers who don’t evolve. You become an “agent boss.”

What’s a “Work Chart”?

A dynamic, agent-enabled org chart based on jobs to be done, not job titles.

How can I escape the execution trap?

Stop selling services. Start installing systems.

Conclusion: Stop Selling Services. Start Installing Systems.

The marketing world is being rebuilt in real time. If you’re feeling burnt out, it’s not your fault—but it is your move.

Next Steps:

Reimagine your business as a system installer
Join the Anti-Agency Model Workshop
Get on the next workshop now