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Episode Summary

In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Geoff Woods, founder of AI Leadership and author of the international bestseller The AI Driven Leader: Harnessing AI to Make Faster Decisions. Geoff shares how leaders can use AI not just to automate tasks—but to enhance strategic thinking, speed up decision-making, and escape operational overwhelm.

Through frameworks like CRIT (Context, Role, Interview, Task) and real-world use cases, Geoff reframes AI as a high-level thought partner rather than a basic productivity tool. The discussion explores how leaders can remain relevant, sharpen their judgment, and bring out the best in their teams by embracing AI as a strategic amplifier—not a threat.

About Geoff Woods

Geoff Woods is the founder of AI Leadership and the AI Driven Leadership Collective, where he helps C-suite leaders and growth-minded executives navigate the AI revolution. Formerly Chief Growth Officer at Jindal Steel, Geoff previously built the company behind the bestselling book The ONE Thing. His latest mission is to redefine leadership by helping visionaries use AI to think, decide, and lead more effectively in an uncertain world.

Explore his work, prompts, and leadership resources at AIleadership.com, and find The AI Driven Leader on Amazon and Audible.

What You’ll Learn in This Episode

• Why AI should be your thought partner—not just a task assistant
• The CRIT framework for writing powerful prompts
• How to use AI to ask better questions and challenge assumptions
• Why focusing on your 20% priorities is the key to value creation
• How to lead your team through AI-driven cultural change
• A simple formula for explaining jobs and AI’s impact to your team
• How decision-making can be faster, deeper, and more strategic with AI
• Why leaders must “walk the talk” and not delegate AI adoption

Key Moments from the Episode

• 00:47 – What inspired The AI Driven Leader
• 02:26 – Why AI is your thought partner, not your replacement
• 04:55 – Why trying to “clear the plate” is the wrong productivity goal
• 07:37 – The CRIT framework for writing better prompts
• 10:08 – Real-world AI use case: saving a company from bankruptcy
• 12:33 – How to address cultural resistance to AI
• 13:38 – Why understanding “job = skills × processes” matters now
• 16:18 – Rethinking how we make business decisions
• 17:47 – What AI’s role in leadership really looks like
• 19:47 – Where to start as a leader adopting AI
• 21:16 – Geoff’s monthly process for reviewing financials with AI
• 22:15 – How to get Geoff’s strategic prompt library from the book

Explore AI-Driven Leadership

Looking to become a more strategic, AI-powered leader? Pick up The AI Driven Leader and explore Geoff’s prompt frameworks and executive community for top-tier leadership growth.

Visit AIleadership.com

Purchase the book and email your receipt to book@aileadership.com to receive a bonus PDF of 40 strategic AI prompts.