In this article, we identify 7 brands on Threads that effectively use the platform to engage their audiences.
Creating a strong presence on Meta's Threads can seem daunting, but these creators make it look easy. In this article, I share some of my favorite creators on Threads as well as the elements of their content that, in my opinion, make it engaging and effective.
From tech journalists to social media strategists, these creators have mastered connecting with their audience, providing value, and fostering vibrant communities.
So, whether you’re just starting out or looking to refine your strategy, these creators will help you elevate your Threads game and grow your presence on the platform.
Rachael Mueller (@hey.rachael)
Self-described fractional Chief of Operating Systems or COO Rachael Mueller (@hey.rachael) creates content about productivity.
Rachael’s main content pillars are around automation and automation tools, which she emphasizes with a weekly series called “Automation of the Week.”
Post by @hey.rachaelView on Threads
This series serves as an anchor for the rest of her content, encompassing general tips and stories about life as a business owner.
Post by @hey.rachaelView on Threads
Or solving issues her audience might be running into.
Post by @hey.rachaelView on Threads
Matt Navarra (@mattnavarra)
As an early advocate and adopter of Threads, Matt Navarra (@mattnavarra) is a creator to watch for his forward-thinking approach to social media.
Post by @rita_codesView on Threads
Matt’s a social media consultant and analyst who is well-known for sharing industry news and expert analysis with his audience of social media managers, marketers, and enthusiasts, and he seamlessly carries that over to Threads.
Post by @mattnavarraView on Threads
He's also quick to respond thoughtfully to comments from his followers, often sparking some interesting conversations — which the Threads algorithm loves.
Casey Newton (@crumbler)
Known for his in-depth analysis and investigative reporting, Casey Newton (@crumbler) has become a trusted voice in the tech industry, as shown by his conversations with industry leaders like Instagram CEO Adam Mosseri.
Post by @crumblerView on Threads
Casey’s threads are characterized by insightful (and funny) commentary on current tech trends and issues. He often takes screenshots of portions of his own newsletter and shares them to Threads with a little summary or some context as the caption.
Post by @crumblerView on Threads
It works great for driving discussion around the ideas shared in that specific section and probably for driving traffic to his external content as well.
Sierra Nicole (@the_sierranicole)
I find Sierra Nicole’s (@the_sierranicole) content particularly interesting. She focuses on books (reading and sharing reviews of them) and personal branding.
Post by @the_sierranicoleView on Threads
What makes this combination interesting is that she also features a lot of fiction, when most other similar creators might only share content that aligns explicitly with their existing pillars.
Post by @the_sierranicoleView on Threads
A lot of Sierra’s content also revolves around sharing stories – those of hers and others. You can see her love of literature and storytelling in the way she structures her posts, and her audience seems to resonate with her style.
Post by @the_sierranicoleView on Threads
Lennox Saint (@lennox_saint)
Lennox Saint (@lennox_saint) is the founder of Saints College, a community dedicated to helping creators grow their presence on Threads. This already places him in an interesting position as an advocate and scholar of what makes a successful creator on Threads.
Post by @lennox_saintView on Threads
His content is crafted to inspire his followers to pursue Threads as a platform for growth and monetization.
Post by @lennox_saintView on Threads
Amber Figlow (@amberfiglow)
Content strategist Amber Figlow (@amberfiglow) shares content focused on social media strategies, personal branding, and effective communication tailored specifically for small business owners and content creators.
Post by @amberfiglowView on Threads
She uses Canva a lot in her workflow and excels at showing her audience different ways to use it beyond design.
Post by @amberfiglowView on Threads
She’s also always experimenting with different content formats on Threads, from videos to carousels, to get her point across.
Post by @amberfiglowView on Threads
6 Threads Content Ideas For Your Next Post
Post by @amberfiglowView on Threads
Rita Iglesias (@rita_codes)
Rita Iglesias (@rita_codes) is a software engineer who shares a blend of humorous and tech-related videos that resonate with a wide audience.
Post by @rita_codesView on Threads
An interesting aspect of her Threads strategy is that she simply cross-posts the videos she’s already shared on TikTok and Instagram Reels to her feed, but she's given them a new life on Threads.
She gets massive engagement on the platform and has reached thousands of new people.
Post by @rita_codesView on Threads
Common threads (and lessons) from top creators on Threads
Here are some more lessons drawn from how the creators on this list have taken to Threads:
- Engage authentically: Authenticity is key on Threads. Creators like Sierra Nicole and Lennox Saint emphasize the importance of sharing genuine experiences and personal stories. This helps build a deeper connection with your audience and fosters a loyal community.
- Provide value: Successful creators consistently provide valuable content. Whether it’s Canva tips from Amber Figlow or motivational insights from Lennox Saint, offering actionable advice or insights that your audience can benefit from is crucial. This positions you as a trusted resource and encourages engagement.
- Stay consistent: Consistency in posting is vital. Regular updates keep your audience engaged and help build momentum. For instance, Matt Navarra regularly shares updates and insights about social media trends, maintaining a steady presence that keeps his followers informed and engaged.
- Leverage visual content: While Threads is primarily text-based, incorporating visual elements like images, videos, and graphics can enhance your posts. Visual content can attract more engagement, making your Threads more appealing and shareable like Rita Iglesias’.
- Engage with your audience: Interaction is a two-way street, so responding to comments, asking questions, and encouraging discussions all help build a vibrant community. This engagement can increase visibility and foster a sense of belonging among your followers.
- Experiment and adapt: Be open to experimenting with existing and upcoming Threads features, different content formats, and posting times. Then, adapt based on what works best for your audience and stay updated on new features and trends.
Got inspired by these creators? Kick off your Threads journey by scheduling your first post in Buffer.
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