Your Social Media Content Calendar and Ideas List for Every Official (and Non-Official) Holiday of 2024

Kickstart your 2024 social media calendar by mapping out all the year's important official (and goofy, unofficial) holidays.Buffer, as a company, closes the last week of the year every year,…

Continue ReadingYour Social Media Content Calendar and Ideas List for Every Official (and Non-Official) Holiday of 2024

Social Media Ads Became More Expensive in 2023: How I’m Shifting My 2024 Marketing Approach

When Jen Street noticed her business’ online ads becoming less successful, she pivoted instead of panicked. Learn the approaches she’s using in the new year.Inaccurate, packed with "filler," or completely…

Continue ReadingSocial Media Ads Became More Expensive in 2023: How I’m Shifting My 2024 Marketing Approach