How to Create a Swipe File for Your Social Media Ideas
Swipe files can be an evergreen source of inspiration for your social media – if you do them right. Here's how.Buffer has been in business for 13 years now, and we’ve…
How We Turned an Opportunistic Side Hustle Into an 8-Figure Business
Jake and Jess Munday didn’t plan on building a neon sign empire, but some smart decisions along the way helped them turn an exploratory side hustle into a massively successful…
Introducing our Open Salary System: Reflecting on a Decade of Transparent Salaries at Buffer
Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been…
Zero-Click Content: What It Is and Why You Should Create It
Zero-click content is a valuable strategy for creating content on social media – here's what it is and why you should be creating it.Buffer has been in business for 13…
How to Get More Followers on LinkedIn
In this article, we’ll give you the definitive guide to increasing your LinkedIn following and making it a major part of your social strategy.Buffer has been in business for 13…
Your Social Media Content Calendar and Ideas List for Every Official (and Non-Official) Holiday of 2024
Kickstart your 2024 social media calendar by mapping out all the year's important official (and goofy, unofficial) holidays.Buffer has been in business for 13 years now, and we’ve had transparent…
I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market
My best tips on surviving and potentially thriving in the cut-throat world of content creation.Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10…
How I Grew My Business to Multiple Six Figures by Embracing AI (And How I’ll Use it in 2024)
Like many business owners, Lexi Hartmann was originally afraid of AI — before she found these powerful ways it could move her company forward.Buffer has been in business for 13…
A 2024 Guide to the YouTube Algorithm: Everything You Need to Know to Boost Your Content
In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.Buffer has been in business for 13 years…
What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd
I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create…