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Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed…

Everything you need to know about using LinkedIn Premium to build your personal brand, increase engagement, and grow your following. When I tell people how long I’ve been at Buffer —…

Learn how a focus on personalized retention marketing helps Devanshi Garg Sareen manage high acquisition costs and succeed in a crowded market.When I tell people how long I’ve been at…

This article explores five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.When I tell people how long I’ve…

In our time on Threads, the Buffer team has picked up some patterns — here are our tried-and-tested strategies for growing your following on Instagram's new platform. When I tell people…

Swipe files can be an evergreen source of inspiration for your social media – if you do them right. Here's how.When I tell people how long I’ve been at Buffer —…

Jake and Jess Munday didn’t plan on building a neon sign empire, but some smart decisions along the way helped them turn an exploratory side hustle into a massively successful…

Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been…

All the features on Bluesky, plus how to use them.When I tell people how long I’ve been at Buffer — eight years today — people generally have a lot of…

Tried and tested tactics to help you reach a wider audience on YouTube — and convert them to subscribers. When I tell people how long I’ve been at Buffer —…