Why I’ve Stayed at Buffer for 8 Years, an Open Reflection
When I tell people how long I’ve been at Buffer — eight years today — people generally have a lot of questions. But one of the most common is, “Why…
How to Find Trending TikTok Sounds While They’re Still Popular (+ 11 of the Best From 2024)
How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.A significant portion of our social interactions occurs in…
Dark Social: What You Need to Know
Dark social has significant implications for marketers, brands, and creators, as it represents a substantial portion of social traffic, often accounting for the most valuable interactions, such as product purchases…
Our First Fixathon: How We Squashed 44 Bugs in One Week
Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed…
I Tried LinkedIn Premium as a Creator — Here’s My Honest Review
Everything you need to know about using LinkedIn Premium to build your personal brand, increase engagement, and grow your following. Funny, poignant, catchy — trending sounds are the backbone of TikTok…
How My E-commerce Company Has Used Personalization to Build an Email Marketing Channel With a 55 Percent Open Rate
Learn how a focus on personalized retention marketing helps Devanshi Garg Sareen manage high acquisition costs and succeed in a crowded market.Funny, poignant, catchy — trending sounds are the backbone…
5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)
This article explores five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.Funny, poignant, catchy — trending sounds are…
How to Grow on Threads: 9 Learnings from the Buffer Team
In our time on Threads, the Buffer team has picked up some patterns — here are our tried-and-tested strategies for growing your following on Instagram's new platform. Funny, poignant, catchy —…
How to Create a Swipe File for Your Social Media Ideas
Swipe files can be an evergreen source of inspiration for your social media – if you do them right. Here's how.Funny, poignant, catchy — trending sounds are the backbone of TikTok…
How We Turned an Opportunistic Side Hustle Into an 8-Figure Business
Jake and Jess Munday didn’t plan on building a neon sign empire, but some smart decisions along the way helped them turn an exploratory side hustle into a massively successful…